A Digital Age: Ralph Lauren 4D Fashion Light Show, Bond Street, London

Ralph Lauren stunned crowds earlier this month with an amazing 4D light show, projected directly onto the London flagship store. Using advanced visual mapping technology the seven minute piece took onlookers on a breathtaking visual journey through the world of the label.  A decade of digital innovation has totally changed the way brands talk to us - and when I think how far we've come already, watching something like this just makes me very excited for everything the next decade is yet to bring.

[Ok, so I'm a little late posting this but after my umpteenth veiwing tonight and still finding myself blown away I couldn't leave from the blog!]